I design and build scalable, automation-focused systems for e-commerce and online booking platforms — from microservice backends and multi-database architectures to AI-powered automation with LLM orchestration and RAG pipelines.
I'm a Senior Software Architect with over 15 years designing scalable, automation-focused solutions for the e-commerce and online booking industries. My core is C# / .NET and microservice architecture, with a proven record of integrating complex enterprise systems and third-party APIs — RateHawk, Travelport, Amadeus, Auth0.
More recently I've been building AI/ML-powered automation: multi-provider LLM orchestration, RAG pipelines, embeddings, vector databases, and intelligent document processing. I like translating messy business processes into robust, optimized technical workflows — and defining the engineering standards that keep teams shipping.
Having moved from junior developer through team lead to IT department manager, I lead cross-functional delivery while staying hands-on with the architecture.
The languages, frameworks, and infrastructure I reach for to design and run production systems.
A mix of AI/automation builds and platform engineering — from RAG pipelines to travel-booking systems.
A full Retrieval-Augmented Generation pipeline powering an enterprise sales assistant: HTML/product parsing, embedding generation, vector indexing, and multi-turn conversational AI with contextual product carry-over.
A web platform that generates personalized children's stories with matching AI images from user-supplied themes, characters, and child profiles — built on a provider-agnostic abstraction layer that swaps AI providers behind one unified contract.
A microservices-based loyalty platform for B2B travel partners handling high-volume booking operations in real time, including a Swap microservice with optimization algorithms that surface superior booking alternatives to cut cost while keeping quality.
A web tool that converts between subtitle formats and translates subtitles into any requested language with AI — running both operations together in a single automated pass.
A drag-and-drop GUI that lets cloud customers design and manage their own infrastructure — increasing productivity and reducing configuration errors across the service-ordering process.
Co-founded an IP-information and network-tools platform, taking it from concept to launch. Acquired by API Layer in November 2018.